Press
Press resources
Sóley is a direct-booking network for Icelandic tourism: one AI-native endpoint, with the licensed Icelandic market on it: approximately 3,000 licensed tourism companies today, each one bookable, verified, or listed from the public record.
News
16 September 2026
Sóley is available in ChatGPT
OpenAI approved the Sóley plugin and it is published in the ChatGPT plugin directory. ChatGPT users can install it in one click and ask about Iceland with live data and the full licence register.
Open the listing in ChatGPT31 August 2026
Morgunblaðið: Ferðaþjónustan gervigreindarvædd
Interview with the founder in Morgunblaðið's business section on how AI is changing how travellers buy, and what that opens for Icelandic operators.
Read in Morgunblaðið (Icelandic, subscription)21 August 2026
Vakinn certification shown on listings
Listings of Vakinn-certified companies now carry the certification, read from Ferðamálastofa's published list.
Explore Icelandic operators13 August 2026
Sóley is listed in the Claude connector directory
Sóley is now in the Travel category of the Claude connector directory as a community connector. Claude users can find Sóley in the directory and connect in a couple of clicks. The listing carries all 30 tools: live Iceland conditions, the national licence registry of tourism companies, and direct booking with local operators.
Open the listing in Claude
Press contact
For interviews, background information and media enquiries:
press@soley.travel
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